Beauty+BrandsThe lovelies at Boohoo lately requested me to reveal what will probably be in my beach bag after I head on holiday to Costa Rica in a few weeks time. I’ve all the time argued that the more you already know about beauty merchandise and the sweetness industry, the smarter your purchases can be. When you consider that the large workforce of people doing analysis and improvement for L’Oreal are creating formulation that can be used in Garnier shampoo ($3.ninety nine) and Kerastase shampoo ($29.ninety nine), you notice that it’s a good idea to begin comparing products at totally different price points.

In accordance with a Social Media Examiner survey, 73 percent of brands stated they increased their use of videos final 12 months, and in keeping with Cisco , video made up 60 p.c of complete mobile information traffic in 2016 However it’s especially essential in the beauty house, where customers have a particular urge for food for all issues video — in keeping with Statistica , content material in the magnificence class snagged more than 5 billion views on YouTube final June alone.

The other key to success would be the drive & passion for model looking” distinctive beautiful brands that need to be offered to European magnificence lovers! However, to a true prep, these brands are solely attempting to imitate the true preps. The completely different kinds even say on the bottle which salon brand they’re similar to. That makes the swap for folk like me super simple.

Redkin is another one you might wish to contemplate salon designer model sooner or later when you’ll be able to afford it. It is really among the best but it is dear or Biolage. As well as the large multi-nationals akin to Nivea, Estee Lauder and L’Oreal (which makes use of Geocosmetic research techniques to know completely different beauty wants by monitoring individuals’s magnificence regimes in different nations), impartial beauty manufacturers are also reaching out to the BRIC markets.


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